Analytics
Track views and engagement on your recordings
Cap provides analytics for your shared recordings so you can understand who is viewing your content and how your recordings are performing over time. Analytics are available on your Cap dashboard for every recording you have shared.
Accessing Analytics
To view analytics for a recording:
- Open your Cap dashboard.
- Click on the recording you want to analyze.
- The analytics data is displayed alongside the recording details.
Each recording shows its engagement metrics directly on the dashboard, giving you a quick overview without needing to dig into individual pages.
Metrics
View Count
The total number of times your recording has been watched. A view is counted each time someone opens the share link and the video starts playing.
Key details about view tracking:
- Each page load that initiates playback counts as a view
- Refreshing the page and watching again counts as an additional view
- Embedded views are counted the same as direct link views
Unique Views
The number of distinct viewing sessions for your recording. This helps you understand your actual audience reach, separate from repeat views by the same person in a single session.
Unique views are tracked using anonymous session identifiers. Cap does not collect personally identifiable information about viewers unless they are signed in with a Cap account.
Dashboard Overview
Your Cap dashboard provides a high-level view of all your recordings with key metrics visible at a glance:
| Column | Description |
|---|---|
| Recording | Thumbnail and title of the recording |
| Views | Total view count |
| Created | When the recording was made |
Click on any recording to see its full analytics detail page with all available metrics.
Using Analytics Effectively
Measuring Content Performance
Compare view counts across your recordings to understand what resonates with your audience. Recordings with high view counts indicate content that your viewers find valuable.
Optimizing Recording Length
Shorter recordings tend to get more complete views. Consider keeping recordings concise and front-loading the most important information to maximize engagement.
Tracking Share Reach
When you share a recording in multiple places (Slack, email, documentation), the view count tells you the total reach across all channels. A spike in views after sharing in a specific channel tells you where your audience is most engaged.
Team Communication
For team standups and updates shared via Cap, analytics confirm whether your teammates are actually watching. If view counts are low, consider adjusting your sharing approach or recording format.
Client and Stakeholder Updates
When sharing product demos or project updates with clients, analytics tell you whether they have watched the recording. This helps you follow up appropriately, knowing whether the client has seen the latest update.
Frequently Asked Questions
Are analytics available on the free plan?
Basic analytics including view counts are available on all plans. Detailed analytics with unique views may require a paid plan.
Can I see who specifically watched my recording?
Cap prioritizes viewer privacy. Analytics show aggregate data like view counts and unique view counts. Individual viewer identification is not provided for general share links.
Do embedded views count in analytics?
Yes. Views from embedded iframes are counted the same as views from direct share links.
Are my own views counted?
Views from the recording owner may be included in the count. For the most accurate audience metrics, refer to the unique views count which provides a better picture of your actual audience.
How quickly do analytics update?
Analytics are updated in near real-time. New views typically appear within a few minutes of the recording being watched.