Summary
In this video, Bradley Benner from Symantec Links explains the details of their monthly link building campaigns. The campaigns are fully managed, done-for-you services that help agencies and businesses improve their clients' search performance, particularly in local search, map search, and AI search. The services include various types of links such as branded entity assets, local blog links, custom rebuilds, and press releases, which are tailored to each client's needs based on competitive link analysis reports. The number of links provided varies each month based on the analysis, ensuring a unique 'recipe' of links to avoid patterns that search algorithms might detect. The goal is to optimize for organic search, map search, and AI search by building branded location authority and relevance. AI SEO reports are also included to track performance across different AI models like ChatGPT, Gemini, and Perplexity. Benner recommends utilizing the fully managed monthly link building services to free up time for other agency tasks and highlights the importance of adapting to changing search behaviors, particularly the increasing influence of AI search.
Chapters
Summary
In this video, Bradley Benner from Symantec Links explains the details of their monthly link building campaigns. The campaigns are fully managed, done-for-you services that help agencies and businesses improve their clients' search performance, particularly in local search, map search, and AI search. The services include various types of links such as branded entity assets, local blog links, custom rebuilds, and press releases, which are tailored to each client's needs based on competitive link analysis reports. The number of links provided varies each month based on the analysis, ensuring a unique 'recipe' of links to avoid patterns that search algorithms might detect. The goal is to optimize for organic search, map search, and AI search by building branded location authority and relevance. AI SEO reports are also included to track performance across different AI models like ChatGPT, Gemini, and Perplexity. Benner recommends utilizing the fully managed monthly link building services to free up time for other agency tasks and highlights the importance of adapting to changing search behaviors, particularly the increasing influence of AI search.