Summary
I recorded this Zoom call to share practical ways I can promote my book, I Love You, Jeffrey Dahmer, by leveraging other creators' platforms instead of flooding my own feeds. I explain that posting on Substack, Instagram, or Notes isn’t enough; I need to insert myself into podcasts, YouTube channels, newsletters, or local art and music scenes that already attract an audience that would vibe with my work. I stress that building these relationships takes cold outreach, trust‑building, and alignment with my voice—choosing outlets that feel comfortable rather than chasing big names. I also suggest low‑key collaborations like Substack Live sessions, emphasizing that the primary goal is to energize myself while gradually expanding reach. I hope these ideas help me (and others) create sustainable, enjoyable promotion that fills rather than drains.